Philadelphia International Festival of the Arts tops expectations as economic engine

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The Philadelphia International Festival of the Arts, which turned venues across the city into a mosaic of Paris-related exhibitions, performances, screenings, and talks during the spring, exceeded the expectations of its organizers, attracting 404,600 visitors to 135 events and generating $55.74 million in economic activity, according to an independent study just released.

Festival organizers said the artistic results, now backed up by numbers, have spurred serious exploration of a second festival in 2013.

"We are really pleased," said PIFA executive director Ed Cambron. "We did exceed what we thought in advance."

Mayor Nutter lauded the festival. "Its success is really a testament to the extraordinary depth and breadth of our cultural assets," he said.

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