Tourism Diversity Matters

Tourism Diversity Matters
Contact Name: 
Greg DeShields
Contact Phone Number: 
Contact Email Address:

Tourism Diversity Matters (TDM), founded as the collaborative leader of Diversity, Equity and Inclusion (DEI) initiatives and concepts that can address the gaps of ethnic disparities and provide decision-makers in the tourism and events industry access, resources, and tactics to develop more effective Diversity & Inclusion strategies that will engage and retain a diverse workforce.

At TDM, we focus on four primary pillars of activity to benefit the Tourism Industry: Apprenticeships, Workforce Development, Diversity Equity and Inclusion, Research and Data.

TDM’s goal is to sustain and expand our platform by affiliating with fellow industry partners and notable research institutions, creating solutions that can be implemented, contributing to organizational success.  

Mission: To be a diversity resource that will educate, advocate, engage and empower the tourism and events industry, in collaboration and cooperation with all other industry initiatives. 

Vision: To be an industry resource for diversity expertise in order to achieve inclusive excellence. Responsible tourism is about reducing social and economic inequalities and building awareness.

Tourism Diversity Matters (TDM) is committed to empowering the tourism and events industry to change and evolve as we work to advocate for an inclusive and diverse workforce and guest experience. Education is the first step toward effecting change and ensuring dignity and respect in the travel process. Leveraging the collective voices for these transformative industries will ultimately deliver a more inclusive and meaningful impact as we welcome all.